What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more – or less – than these components, but they…
Most organizations – small or large – have a marketing plan. It outlines planned marketing efforts for a period of time, usually for the fiscal year, and is generally a linear process. What if you instead used a design thinking…
It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s what we do on a daily basis – view our business from that lens. To prevent ourselves from defaulting into only that viewpoint with…
Design Thinking helps you approach problems in a creative and innovative way. In this webinar, you’ll learn about several exercises you can use today to become familiar with design thinking. To receive the recording and slides from this August 6th…
Ever had a great idea but felt hesitant about sharing it with anyone? In a recent virtual design sprint, a team of people worked through this idea to develop a prototype for entrepreneurs seeking accountability partners. If you’re interested in…
Human-centered design (HCD) is a mindset that approaches problem-solving with a focus on users. It requires designers to start projects from a place of empathy to make sure what they create is something people truly need. If you’re interested in learning…
