Google Analytics for Content Marketers

You create content for your website visitors, but want to make sure it is shareable so they help you reach additional people. In Google Analytics, there’s a variety of metrics available to help you make decisions about the type of content to create next based on how engaging your existing…

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Creating Content for Your Target Audience

Do you know who your audience is when creating content? Try to envision a specific person and write to that individual.  Consider what he or she needs and offer a solution for that specific problem and you’re off to a good start.  (Read the full post at ASPE-ROI).

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