You create content for your website visitors, but want to make sure it is shareable so they help you reach additional people. In Google Analytics, there’s a variety of metrics available to help you make decisions about the type of content to create next based on how engaging your existing…
Developing a Keyword Strategy for Your Content
Long live keywords! Although stuffing no longer works, you still need to use them get found. Read some of my tips on the ASPE-ROI blog about developing a keyword strategy…..
Creating Content for Your Target Audience
Do you know who your audience is when creating content? Try to envision a specific person and write to that individual. Consider what he or she needs and offer a solution for that specific problem and you’re off to a good start. (Read the full post at ASPE-ROI).
