You create content for your website visitors, but want to make sure it is shareable so they help you reach additional people. In Google Analytics, there’s a variety of metrics available to help you make decisions about the type of…
Long live keywords! Although stuffing no longer works, you still need to use them get found. Read some of my tips on the ASPE-ROI blog about developing a keyword strategy…..
Do you know who your audience is when creating content? Try to envision a specific person and write to that individual. Consider what he or she needs and offer a solution for that specific problem and you’re off to a good…
Are you just putting out content or do you have a plan for it? Deciding which channels to use, measuring content performance, and having other team members involved are important, but don’t overlook the basic step in planning, which is defining your…
Do you use Facebook, Twitter, and LinkedIn, but aren’t sure what to post on each channel? Read my post on what type of content fits bits for your different channels.
At BarCamp last month, I attended a session given by Julia Anderson of Unmatched Style. She shared some tips for people who are getting started with HTML newsletters. I’ve listed four of them below. Have a goal in mind –…
