A Cohort Analysis is worth exploring if user retention is a key metric on your site since this feature measures behavior over time. If you see a significant increase in traffic, this helps you determine if a cohort is responsible…
In Google Analytics, you will find a section specifically for AdWords under the Acquisition section with detailed information about your AdWords visitors. View my full post on ASPE-ROI.com for a brief overview for each of these reports.
There are many unusual things about me, including the fact that I eat and breathe data most days. I get into the detail but my clients really want the big picture. Read my ASPE-ROI post on the big picture items…
Google Analytics Dashboards are a great tool for my clients who do not like logging into their accounts. They often become overwhelmed with the amount of data in analytics and prefer to see data at a glance. Read my full…
Do you understand visitor behavior on your website? With Google Analytics, you can see what people were doing before they arrived (traffic source) and if they searched once they were on your site. With Exit Surveys, you can also learn…
Google Analytics not only provides a picture of the good things happening on your site which include sales and lead generation. It can also point out the things that are not working well that need to be changed. Visit ASPE-ROI.com…
