Google Analytics Enhanced E-commerce: Making Data Driven Decisions
Head over to the Supermetrics blog for my latest post on understanding shopping behavior.
analytics
Takeaways from Google Marketing Next
Did you miss the keynote at Google Marketing Next? If so, here are some of my takeaways – the biggest one being Google Attribution!
Google Analytics for Content Marketers
You create content for your website visitors, but want to make sure it is shareable so they help you reach additional people. In Google Analytics, there’s a variety of metrics available to help you make decisions about the type of…
Creating Reports With Calculated Metrics in Google Data Studio
I’m a huge fan of Data Studio, a free solution from Google for reporting. It’s fairly easy to get started since there are templates available that were created by other users. Once you become familiar with the basics, there are…
Power up your Google Analytics data
Google Analytics is a powerful, free tool for measuring your marketing efforts. But it doesn’t deliver right out of the box. There are options for customization that you as a marketer need to be aware of so the data you…
Measuring the Performance of Your YouTube Campaign: Google Analytics and Adwords
Are you creating content on YouTube? Do you want to reach an audience beyond your current subscribers? If so, it may be time to consider a paid AdWords campaign for your videos. Once your AdWords for YouTube campaign is running,…