Is Google Analytics compliant with the EU’s General Data Protection Regulation (GDPR)? That’s the question that 29.3 million GA users have been asking themselves since the GDPR came into force on May 25, 2018. In this post, I’ll look at…
If you sell online, you need to learn Google Analytics — it’s that simple. I know Google Analytics seems like a complicated and time-consuming tool to understand and use, but that’s why you start with the basics. And since Google Analytics will…
At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Some of these features in Analytics that are about the audience and are…
With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing automation program where they are nurtured to eventually –…
Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not…
Measuring content performance is about more than who reads a particular piece of content. The goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in…
