Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit with the…
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
In a recent post on Supermetrics, I walked through the Multi-Channel Funnels (MCF) report in Google Analytics. Before reading the full post on MFC at Supermetrics.com, start with my post on conversions.
Are you generating enough site traffic? Are there enough visitors each month that engage with your content and spend time on your site? Those are good things, but the important question is how you are doing with conversions, as that…
We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while…
