The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit https://marketingplatform.google.com with the email address you use to access Google products and view…
Marketing Highlights from the Google Expert Summit in Canada
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and recommendations related to marketing: You need goals in your Google…
What You Need to Know about Google Analytics Multi-Channel Funnels
In a recent post on Supermetrics, I walked through the Multi-Channel Funnels (MCF) report in Google Analytics. Before reading the full post on MFC at Supermetrics.com, start with my post on conversions.