As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4. In recent conversations about this with smaller organizations, I’ve heard the following: If any of that…
Once you set up Google Analytics 4, check your account settings. You want to have the correct hierarchy (one account per business) and user security settings. For more detail on my suggestions, please reference Google’s support section for analytics:
This is a very basic intro video on setting up Google Analytics 4. It doesn’t get into configuration or reporting. It may require assistance from your web developer depending on code that may or may not be on your website…
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit with the…
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
