A How-to Guide to AdWords Attribution Modeling

We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile is…

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SEM for the brick-and-mortar world of B2B

We live in a digital world where location does not seem to matter. People work remotely. Shop online. Connect with friends digitally. They rarely need to go to a physical store anymore. But physical offices, warehouses and retail locations still play a major role in B2B categories. In a recent…

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