Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern recognition—to provide us with insights into how people search online….
Improve your AdWords Conversions: a How-to Guide
Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen a…
Offers, Messages and Metrics Along The Customer Journey
Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will – hopefully – receive a different offer and messaging than the long time customer. And what you measure will also vary. Read my full post at…