We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile is…
SEM for the brick-and-mortar world of B2B
We live in a digital world where location does not seem to matter. People work remotely. Shop online. Connect with friends digitally. They rarely need to go to a physical store anymore. But physical offices, warehouses and retail locations still play a major role in B2B categories. In a recent…
How Google helps you target more profitable B2B customers
Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern recognition—to provide us with insights into how people search online….