Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to reach shoppers in these final weeks of shopping for gifts.
Get To Know The Google Marketing Platform
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit https://marketingplatform.google.com with the email address you use to access Google products and view…
Optimize Responsive Search Ads (RSAs) on Google
Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and descriptions. Read my full post about this ad format on…