Optimize Responsive Search Ads (RSAs) on Google

Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and descriptions. Read my full post about this ad format on…

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A How-to Guide to AdWords Attribution Modeling

We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile is…

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