The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight…
Target Last Minute Shoppers with Google Ads
Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to reach shoppers in these final weeks of shopping for gifts.
Get To Know The Google Marketing Platform
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit https://marketingplatform.google.com with the email address you use to access Google products and view…
