Has it been a while since you’ve done an audit of your AdWords account? Or did you inherit an account that was not managed well? In my most recent Supermetrics post, I shared a checklist of items to consider in…
At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Some of these features in Analytics that are about the audience and are…
Every AdWords campaign should start with a negative keyword list. These are words you never want to have trigger your ad. But even planning ahead, you will still find words you did not think of which is why you want…
With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing automation program where they are nurtured to eventually –…
Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not…
Remarketing lists can be powerful when they are done well – meaning you have the right creative for the right segment. Read my tips on the ASPE-ROI blog for using these well in your AdWords campaigns.
