The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight…
Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to reach shoppers in these final weeks of shopping for gifts.
With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market their mobile apps with targeting options based on audience demographics…
