Create Actionable PPC Reports in 9 Steps

Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and insight are a key part of reporting where you are…

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Learn from your 2018 Google Ads holiday campaigns

The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight…

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Target Last Minute Shoppers with Google Ads

Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to reach shoppers in these final weeks of shopping for gifts.

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