Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices – whether you’re an agency or in-house marketer, or it’s PPC,…
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and insight are a key part of reporting where you are…
The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight…
