Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I want to cover 17 marketing reporting tools you can use to monitor,…
Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices – whether you’re an agency or in-house marketer, or it’s PPC,…
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and insight are a key part of reporting where you are…
