When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
Many of my Google Ad clients want to bid on competitor brand names. Yes, you could argue that it’s a little shady and yes, many advertisers do it. Google does allow you to use competitor brand names as keywords, but…
There are many opportunities to remarket using Google Analytics and Google Ads, with many people taking advantage of this on the Display Network which requires only 100 visits to your web site. RLSA (Remarketing Lists for Search Ads) is for…
Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in a recent post on Supermetrics.com, I’ve covered a number of those tools. View…
PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
