Building personas doesn’t have to be a complex, time-consuming activity. You can build them quickly with some brainstorming and old school pen and paper. View some of my recommendations for building personas for PPC campaigns at Littledata.
Google AdWords Audit: the Complete Checklist – Part II
Did you read my earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk about checking your budget, reviewing your campaign structure, checking the number of ad groups, and…
Google AdWords Audit: the Complete Checklist – Part I
Has it been a while since you’ve done an audit of your AdWords account? Or did you inherit an account that was not managed well? In my most recent Supermetrics post, I shared a checklist of items to consider in an AdWords audit. You can view the checklist at Supermetrics.com.