It’s been a while since I’ve written anything about landing pages. I have a short video clip on how to view landing pages in Google Analytics, a mention in an article for Supermetrics on improving your Google ads conversions, and…
When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
Many of my Google Ad clients want to bid on competitor brand names. Yes, you could argue that it’s a little shady and yes, many advertisers do it. Google does allow you to use competitor brand names as keywords, but…
There are many opportunities to remarket using Google Analytics and Google Ads, with many people taking advantage of this on the Display Network which requires only 100 visits to your web site. RLSA (Remarketing Lists for Search Ads) is for…
Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in a recent post on Supermetrics.com, I’ve covered a number of those tools. View…
PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
