PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with advertising on Google, it is also available for other channels…
Marketing Reporting Software: 15+ Digital Marketing Tools for PPC, SEO, SEM, Web Analytics, Visualization & BI
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I want to cover 17 marketing reporting tools you can use to monitor,…
Marketing Reporting Best Practices: 14 Tips To Create Digital Marketing Reports Your Manager And Clients Will Love
Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices – whether you’re an agency or in-house marketer, or it’s PPC,…
