You read that correctly. This post does not cover every campaign type available in Google Ads. It’s not even a comprehensive description of each type. It’s more of a high level overview written primarily for my clients who break out…
Everyone wants to see conversions from their Google Ad campaigns whether it’s a purchase through an e-commerce store or lead generation for service-based business. But before you can get a conversion, you need website traffic, and you need traffic from…
Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in a recent post on Supermetrics.com, I’ve covered a number of those tools. View…
PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
