I’m often asked, “Should I bid on my brand name with Google Ads?” My response is “maybe,” which is not a helpful answer, but let me explain my reasoning below. Three Reasons Why You Should Bid on Your Name Because…
I watched Google Marketing Live last week and have some takeaways below. I’m reporting what they said, but that doesn’t mean I’ve bought into all of it. Search Behavior Coming Soon Google Ads YouTube Creepiness Factor If you have any…
If you’re ready to start your first Google Ads campaign, below are some key items to have in place first. This is relevant whether you are managing your account or have an agency do it for you. Have ownership of…
I watched a recent Google Ads on Air session for Demand Generation (DG) campaigns. Once upon a time, people focused on Google Ads for keyword campaigns (on Google.com) and it’s evolved to much more than keywords. While advertisers do not…
I watched the Google Ads on Air from February, which was on Performance Max (PMax) campaigns. I’ve noted four key takeaways below. If you are running PMax , make sure this is not your only campaign. This should be a…
In the ever-changing world of digital marketing, Google Ads is still a go-to for advertisers looking to boost their online presence. Demand Gen campaigns are a newer option for creating brand awareness and creating interest among potential customers. However, like…
