Businesses need a localized online presence for mobile users

No surprise that smart phones are the device of choice which requires business to think strategically about how local customers are going to find them.  Information people look up online about a business or restaurant’s location must be up to date.

If you’re in doubt, check your listing on various sites not only for location, but also hours of operation and specific services offered.  Restaurants also should have a menu available online so potential diners can make a decision about whether to eat at your establishment.

Not everyone needs to be listed everywhere.  Make sure you are listed in the right place.  For example, restaurants should consider a listing on Yelp and hotels should probably be on TripAdvisor.  Taking a few minutes to ensure accurate online listings can make a big difference in your profits.