With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market…
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit with the…
Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and…
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on…
In a recent post on Supermetrics, I walked through the Multi-Channel Funnels (MCF) report in Google Analytics. Before reading the full post on MFC at Supermetrics.com, start with my post on conversions.
