Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and…
Although there are basic SEO principles that apply to all business, there are special considerations for local businesses who need to physically see their customers. This includes local stores, lawyers, accountants, dentists and more. These are also the services people…
The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal…
Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process…
Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has…
I recently wrote an article for Theravive.com exploring how voice technology may impact the way we interact with each other. There does seem to be both pros and cons based on what experts told me. You can read the full…
