If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency. You can also make a copy of my Google document with…
Everyone wants to see conversions from their Google Ad campaigns whether it’s a purchase through an e-commerce store or lead generation for service-based business. But before you can get a conversion, you need website traffic, and you need traffic from…
Many of my Google Ad clients want to bid on competitor brand names. Yes, you could argue that it’s a little shady and yes, many advertisers do it. Google does allow you to use competitor brand names as keywords, but…
There are many opportunities to remarket using Google Analytics and Google Ads, with many people taking advantage of this on the Display Network which requires only 100 visits to your web site. RLSA (Remarketing Lists for Search Ads) is for…
I wrote this checklist in 2018 for another site and most of it is still relevant. Some of the tools have been updated so the screenshots will look a bit different. Since I’ve received questions recently about SEO, this seems…
What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the marketing channels, promotional offers, and brand messaging. It may have more – or less – than these components, but they…
