Getting started with Universal App Campaigns

With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market their mobile apps with targeting options based on audience demographics…

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Get To Know The Google Marketing Platform

The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit with the email address you use to access Google products and view…

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Optimize Responsive Search Ads (RSAs) on Google

Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and descriptions. Read my full post about this ad format on…

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