I watched the Google Ads on Air from February, which was on Performance Max (PMax) campaigns. I’ve noted four key takeaways below. If you are running PMax , make sure this is not your only campaign. This should be a…
In the ever-changing world of digital marketing, Google Ads is still a go-to for advertisers looking to boost their online presence. Demand Gen campaigns are a newer option for creating brand awareness and creating interest among potential customers. However, like…
This is unrelated to digital marketing but is the type of post that applies to anyone who uses the internet. I volunteer with a fraud helpline and recently wrote a couple articles about protecting yourself from scammers online. You can…
I just sent out my very occasionally e-news to subscribers. It has a few updates regarding Google Ads and a suggestion to check your account settings occasionally. You can view it here. If you choose to subscribe, I promise you’ll…
As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4. In recent conversations about this with smaller organizations, I’ve heard the following: If any of that…
Once you set up Google Analytics 4, check your account settings. You want to have the correct hierarchy (one account per business) and user security settings. For more detail on my suggestions, please reference Google’s support section for analytics:
