Is Google Analytics compliant with the EU’s General Data Protection Regulation (GDPR)? That’s the question that 29.3 million GA users have been asking themselves since the GDPR came into force on May 25, 2018. In this post, I’ll look at Google Analytics and GDPR and what Google is doing to…
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9 ways to optimise landing pages for conversions
Whatever you decide to optimize on your landing page to improve conversions, the process will take time and patience – whether you’re optimizing through design changes, A/B testing, or copy-writing. In a post I wrote for Littledata, I cover a range of landing page optimization strategies, including CTAs and trust…
How Google helps you target more profitable B2B customers
Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern recognition—to provide us with insights into how people search online….