Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and descriptions. Read my full post about this ad format on…
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Marketing Highlights from the Google Expert Summit in Canada
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and recommendations related to marketing: You need goals in your Google…
YouTube TrueView for Action: Maximize Your Advertising Impact
Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be interested in what you offer. Read…