PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with advertising on Google, it is also available for other channels…
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Learn what your competitors are doing with competitors.app
One of the services I provide to clients is competitor research. Many businesses want to know what the “other guy” is doing before launching their marketing plan or to get insights for modifying what they already have. The goal of checking on competitors is not to copy. If you copy…
Stuck in a rut? Here’s how to get out of it
Stuck in a rut? Maybe your routine is boring and you don’t know how to get out of it. Your rut could be a job that you’ve been in too long. You’re scared to make a change or have had trouble finding something new. Maybe you can’t even identify it…
