The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight…
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Social Media Across the Funnel: Desire & Action (Part II)
Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process with Desire and Action. Read the full post about these last two steps…
Social Media Across the Funnel: Awareness and Interest (Part I)
Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has a place for social media. I recently write a post…
