Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in a recent post on Supermetrics.com, I’ve covered a number of those tools. View their site for the full list.
PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with advertising on Google, it is also available for other channels…
One of the services I provide to clients is competitor research. Many businesses want to know what the “other guy” is doing before launching their marketing plan or to get insights for modifying what they already have. The goal of checking on competitors is not to copy. If you copy…
