When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and recommendations related to marketing: You need goals in your Google…
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YouTube TrueView for Action: Maximize Your Advertising Impact
Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be interested in what you offer. Read…
What You Need to Know about Google Analytics Multi-Channel Funnels
In a recent post on Supermetrics, I walked through the Multi-Channel Funnels (MCF) report in Google Analytics. Before reading the full post on MFC at Supermetrics.com, start with my post on conversions.