This is unrelated to digital marketing but is the type of post that applies to anyone who uses the internet. I volunteer with a fraud helpline and recently wrote a couple articles about protecting yourself from scammers online. You can…
I just sent out my very occasionally e-news to subscribers. It has a few updates regarding Google Ads and a suggestion to check your account settings occasionally. You can view at here. If you choose to subscribe, I prooise you’ll…
As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4. In recent conversations about this with smaller organizations, I’ve heard the following: If any of that…
Once you set up Google Analytics 4, check your account settings. You want to have the correct hierarchy (one account per business) and user security settings. For more detail on my suggestions, please reference Google’s support section for analytics:
This is a very basic intro video on setting up Google Analytics 4. It doesn’t get into configuration or reporting. It may require assistance from your web developer depending on code that may or may not be on your website…
Take a close look at your digital activities. They’re probably hurting you! In my free talk for Creative Mornings, we’ll look at some of the bad behaviors we all have when we use technology. A digital detox isn’t enough. We…
