Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices – whether you’re an agency or in-house marketer, or it’s PPC,…
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and insight are a key part of reporting where you are…
Although there are basic SEO principles that apply to all business, there are special considerations for local businesses who need to physically see their customers. This includes local stores, lawyers, accountants, dentists and more. These are also the services people want within a few miles of their home or workplace….
