Whatever you decide to optimize on your landing page to improve conversions, the process will take time and patience – whether you’re optimizing through design changes, A/B testing, or copy-writing. In a post I wrote for Littledata, I cover a range of landing page optimization strategies, including CTAs and trust…
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How Google helps you target more profitable B2B customers
Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern recognition—to provide us with insights into how people search online….
Improve your AdWords Conversions: a How-to Guide
Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen a…