As the expiration date for new data in Universal Analytics is rapidly approaching, there’s a number of people freaking out about Google Analytics 4. In recent conversations about this with smaller organizations, I’ve heard the following: If any of that…
Once you set up Google Analytics 4, check your account settings. You want to have the correct hierarchy (one account per business) and user security settings. For more detail on my suggestions, please reference Google’s support section for analytics:
This is a very basic intro video on setting up Google Analytics 4. It doesn’t get into configuration or reporting. It may require assistance from your web developer depending on code that may or may not be on your website…
Take a close look at your digital activities. They’re probably hurting you! In my free talk for Creative Mornings, we’ll look at some of the bad behaviors we all have when we use technology. A digital detox isn’t enough. We…
I wrote this summary a while back and wanted to reshare it. I’m an introvert who values quiet time. Those who are more extroverted and social may not. This book makes a great case for everyone to find some alone…
You read that correctly. This post does not cover every campaign type available in Google Ads. It’s not even a comprehensive description of each type. It’s more of a high level overview written primarily for my clients who break out…
