Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has a place for social media. I recently write a post…
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Will Voice Technology Impact Human Interaction?
I recently wrote an article for Theravive.com exploring how voice technology may impact the way we interact with each other. There does seem to be both pros and cons based on what experts told me. You can read the full post at Theravive.
Target Last Minute Shoppers with Google Ads
Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to reach shoppers in these final weeks of shopping for gifts.