Mobile as a marketing strategy isn’t a new idea to anyone, but the landscape is changing quickly. Back in 2015, Google told us it would be expanding its use of mobile-friendliness as a ranking signal. More recently, in early 2018, they stated that page speed will be a ranking factor for mobile…
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Structured Data: What Is it Why Does it Matter for SEO
We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed with SEO in mind makes it more likely that it will show in search and structured data…
Google AdWords Custom Affinity Audiences: Strategies for B2B
There is no shortage of ways to reach people through AdWords. With the Display Network reaching 90% of people online and remarketing an option to connect with past site visitors, it seems impossible to escape from Google ads. (Even with the recent changes in ad-blocking on the Chrome browser.) As marketers, our approach…