You read that correctly. This post does not cover every campaign type available in Google Ads. It’s not even a comprehensive description of each type. It’s more of a high level overview written primarily for my clients who break out…
When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
It’s been a while since I’ve written anything about landing pages. I have a short video clip on how to view landing pages in Google Analytics, a mention in an article for Supermetrics on improving your Google ads conversions, and…
If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency. You can also make a copy of my Google document with…
Everyone wants to see conversions from their Google Ad campaigns whether it’s a purchase through an e-commerce store or lead generation for service-based business. But before you can get a conversion, you need website traffic, and you need traffic from…
Many of my Google Ad clients want to bid on competitor brand names. Yes, you could argue that it’s a little shady and yes, many advertisers do it. Google does allow you to use competitor brand names as keywords, but…
