Staying Safe Online

This is unrelated to digital marketing but is the type of post that applies to anyone who uses the internet. I volunteer with a fraud helpline and recently wrote a couple articles about protecting yourself from scammers online. You can…

Google Ads – Things to check

I just sent out my very occasionally e-news to subscribers. It has a few updates regarding Google Ads and a suggestion to check your account settings occasionally. You can view at here. If you choose to subscribe, I prooise you’ll…

Google Analytics 4 Account Settings

Once you set up Google Analytics 4, check your account settings. You want to have the correct hierarchy (one account per business) and user security settings. For more detail on my suggestions, please reference Google’s support section for analytics:

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