Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine learning takes available data and learns through algorithms. And it’s incredible how fast things are moving in this space. Computational…
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How to quickly build user personas for PPC campaigns
Building personas doesn’t have to be a complex, time-consuming activity. You can build them quickly with some brainstorming and old school pen and paper. View some of my recommendations for building personas for PPC campaigns at Littledata.
Google AdWords Audit: the Complete Checklist – Part II
Did you read my earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk about checking your budget, reviewing your campaign structure, checking the number of ad groups, and…