If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency.
You can also make a copy of my Google document with these questions and work through it with your team. (After you click on the link, go to File > Make a copy)
Here are the questions:
What are your business goals?
What are the campaign goals?
What should people do after they click on the ad? (Call, Buy, Subscribe…)
Why now for this campaign?
What is your monthly spend for this campaign?
What geographic area do you want to target with these campaigns?
Who is your target audience ?
What makes your business different from competitors?
Do you have the ability to create landing pages for campaigns?
Is there specific messaging you want to incorporate into the ads?
Do you have any compelling images we can use in ads?
