If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency.
You can also make a copy of my Google document with these questions and work through it with your team. (After you click on the link, go to File > Make a copy)
Here are the questions:
- What are your business goals?
- What are the campaign goals?
- What should people do after they click on the ad? (Call, Buy, Subscribe…)
- Why now for this campaign?
- What is your monthly spend for this campaign?
- What geographic area do you want to target with these campaigns?
- Who is your target audience ?
- What makes your business different from competitors?
- Do you have the ability to create landing pages for campaigns?
- Is there specific messaging you want to incorporate into the ads?
- Do you have any compelling images we can use in ads?
