Before You Start Your Google Ads Campaign

If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency.

You can also make a copy of my Google document with these questions and work through it with your team. (After you click on the link, go to File > Make a copy)

Here are the questions:

  • What are your business goals?
  • What are the campaign goals?
  • What should people do after they click on the ad? (Call, Buy, Subscribe…)
  • Why now for this campaign?
  • What is your monthly spend for this campaign?
  • What geographic area do you want to target with these campaigns? 
  • Who is your target audience ?
  • What makes your business different from competitors? 
  • Do you have the ability to create landing pages for campaigns?
  • Is there specific messaging you want to incorporate into the ads?
  • Do you have any compelling images we can use in ads?
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