PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
One of the services I provide to clients is competitor research. Many businesses want to know what the “other guy” is doing before launching their marketing plan or to get insights for modifying what they already have. The goal of…
Stuck in a rut? Maybe your routine is boring and you don’t know how to get out of it. Your rut could be a job that you’ve been in too long. You’re scared to make a change or have had…
Visit Supermetrics for my full post on what to consider when deciding between Excel and Google Sheets.
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices –…