We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while…
We live in a digital world where location does not seem to matter. People work remotely. Shop online. Connect with friends digitally. They rarely need to go to a physical store anymore. But physical offices, warehouses and retail locations still…
Is Google Analytics compliant with the EU’s General Data Protection Regulation (GDPR)? That’s the question that 29.3 million GA users have been asking themselves since the GDPR came into force on May 25, 2018. In this post, I’ll look at…
Whatever you decide to optimize on your landing page to improve conversions, the process will take time and patience – whether you’re optimizing through design changes, A/B testing, or copy-writing. In a post I wrote for Littledata, I cover a…
Did you know that, according to IBM, the amount of data in the world increased by 900% over the last two years? And with that onslaught of data, we now have new technologies—powered by machine learning, artificial intelligence and pattern…
Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives…
Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will – hopefully – receive a different offer and messaging than the long time customer. And what…
Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere – whether at home where no one…
If you sell online, you need to learn Google Analytics — it’s that simple. I know Google Analytics seems like a complicated and time-consuming tool to understand and use, but that’s why you start with the basics. And since Google Analytics will…
Mobile as a marketing strategy isn’t a new idea to anyone, but the landscape is changing quickly. Back in 2015, Google told us it would be expanding its use of mobile-friendliness as a ranking signal. More recently, in early 2018, they…
