It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s what we do on a daily basis – view our business from that lens. To prevent ourselves from defaulting into only that viewpoint with…
This is an older post that recently received renewed interest so I thought it was a good time to re-share. If you’re not using Google Docs, it’s a good time to consider it, especially as many of us work remote.…
I wrote a post about productivity recently for Theravive. Although not directly related to marketing, being productive is something we all want in our work so I’m sharing that article with my readers. You can read the article on Theravive.com.
Design Thinking helps you approach problems in a creative and innovative way. In this webinar, you’ll learn about several exercises you can use today to become familiar with design thinking. To receive the recording and slides from this August 6th…
Ever had a great idea but felt hesitant about sharing it with anyone? In a recent virtual design sprint, a team of people worked through this idea to develop a prototype for entrepreneurs seeking accountability partners. If you’re interested in…
Human-centered design (HCD) is a mindset that approaches problem-solving with a focus on users. It requires designers to start projects from a place of empathy to make sure what they create is something people truly need. If you’re interested in learning…