Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which has…
I recently wrote an article for Theravive.com exploring how voice technology may impact the way we interact with each other. There does seem to be both pros and cons based on what experts told me. You can read the full…
Tis the season…… to buy things we don’t need. That makes this a key time of the year for retailers. I recently wrote a post for Supermetrics on Reaching Last-minute Christmas Shoppers with Google Ads. It’s not too late to…
With 3.8 million apps available for Android users and 2 million apps in Apple’s App Store, it can be tough for an app developer to stand out among the competition. But with Google’s Universal App Campaigns (UAC), developers have an opportunity to market…
The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit with the…
Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and…
When I wasn’t having my caricature drawn or eating fantastic food at the Canada summit in September of this year, I listened to updates relevant to our Expert Community and mentored local startups. Below are some follow up thoughts and…
Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on…
In a recent post on Supermetrics, I walked through the Multi-Channel Funnels (MCF) report in Google Analytics. Before reading the full post on MFC at Supermetrics.com, start with my post on conversions.
Are you generating enough site traffic? Are there enough visitors each month that engage with your content and spend time on your site? Those are good things, but the important question is how you are doing with conversions, as that…
