When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
It’s been a while since I’ve written anything about landing pages. I have a short video clip on how to view landing pages in Google Analytics, a mention in an article for Supermetrics on improving your Google ads conversions, and…
If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency. You can also make a copy of my Google document with…
Everyone wants to see conversions from their Google Ad campaigns whether it’s a purchase through an e-commerce store or lead generation for service-based business. But before you can get a conversion, you need website traffic, and you need traffic from…
Many of my Google Ad clients want to bid on competitor brand names. Yes, you could argue that it’s a little shady and yes, many advertisers do it. Google does allow you to use competitor brand names as keywords, but…
There are many opportunities to remarket using Google Analytics and Google Ads, with many people taking advantage of this on the Display Network which requires only 100 visits to your web site. RLSA (Remarketing Lists for Search Ads) is for…