Tina is qualified in both Google Analytics and Google AdWords, and is an active member of the Google Partners program as she helps clients develop and manage their internet strategy.
PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click. While PPC is commonly associated with…
One of the services I provide to clients is competitor research. Many businesses want to know what the “other guy” is doing before launching their marketing plan or to get insights for modifying what they already have. The goal of…
Stuck in a rut? Maybe your routine is boring and you don’t know how to get out of it. Your rut could be a job that you’ve been in too long. You’re scared to make a change or have had…
Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I…
Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. In this post, I share best practices –…
Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough which is why strategy and…
Although there are basic SEO principles that apply to all business, there are special considerations for local businesses who need to physically see their customers. This includes local stores, lawyers, accountants, dentists and more. These are also the services people…
The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal…
Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further along in the process…
