Google Ads promises fast results, but it can also burn money quickly. Visibility and clicks don’t automatically equal revenue. I’ve worked with Google Ads since 2011 and have listed a few pros and cons below. Pros: Cons: Do these three…
I’m often asked, “Should I bid on my brand name with Google Ads?” My response is “maybe,” which is not a helpful answer, but let me explain my reasoning below. Three Reasons Why You Should Bid on Your Name Because…
I watched Google Marketing Live last week and have some takeaways below. I’m reporting what they said, but that doesn’t mean I’ve bought into all of it. Search Behavior Coming Soon Google Ads YouTube Creepiness Factor If you have any…
I’m stepping away from my usual post on digital marketing to share some of the tools that I use to increase my productivity and save time. (None of the links are affiliate ; I’m sharing them simply because they’re helpful…
If you’re ready to start your first Google Ads campaign, below are some key items to have in place first. This is relevant whether you are managing your account or have an agency do it for you. Have ownership of…
I watched a recent Google Ads on Air session for Demand Generation (DG) campaigns. Once upon a time, people focused on Google Ads for keyword campaigns (on Google.com) and it’s evolved to much more than keywords. While advertisers do not…