Take a close look at your digital activities. They’re probably hurting you! In my free talk for Creative Mornings, we’ll look at some of the bad behaviors we all have when we use technology. A digital detox isn’t enough. We…
I wrote this summary a while back and wanted to reshare it. I’m an introvert who values quiet time. Those who are more extroverted and social may not. This book makes a great case for everyone to find some alone…
You read that correctly. This post does not cover every campaign type available in Google Ads. It’s not even a comprehensive description of each type. It’s more of a high level overview written primarily for my clients who break out…
When prospects talk to me about doing a Google ad campaign, they generally are referring to the ads that show up when people Search specific words on Google.com. But there are multiple Google ad campaign types available. Below I describe…
It’s been a while since I’ve written anything about landing pages. I have a short video clip on how to view landing pages in Google Analytics, a mention in an article for Supermetrics on improving your Google ads conversions, and…
If you are thinking about starting a Google Ads campaign, below are questions that will help you think through it whether you run it in-house or through an agency. You can also make a copy of my Google document with…