With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing automation program where they are nurtured to eventually – hopefully – be ready for a sales call. This nurturing process benefits your sales team because it qualifies people who are truly close to buying rather than spending time on people who have only a fleeting interest in a product or service.
To learn more about Account-Based Marketing, from setting it up to reporting and analyzing, view my full post at Supermetrics and sign up for a trial here.
