The Social Media Marketing Book by Dan Zarrella gives a broader view of social media, moving beyond just Twitter. It offers a hands-on approach for getting started with the popular tools such as Twitter, Facebook, MySpace, and LinkedIn. This book is to the point and very practical.
Catherine Parker’s book, 301 ways Use Social Media to Boost Your Marketing is for people who don’t want to sit down and read a whole social media book. From the title, you can see it’s one where you can look for tips specific to your need, whether it’s blogging, wikis, or bookmarking. Not sure what any of those words mean? The book will explain that too.