The Blog

Google AdWords for Local Business

Google AdWords is not just for big budget, large brands.  Small local businesses can benefit from AdWords too without breaking the bank.  The key is to take advantage of location extensions, use location related keywords, and narrow the focus to your specific geographic location.  Read more about how to optimize your AdWords budget…..

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Social Media Content

 Do you use Facebook, Twitter, and LinkedIn, but aren’t sure what to post on each channel?  Read my post on what type of content fits bits for your different channels.

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Demographics and Interests in Google Analytics

Although far from perfect, there is some interesting data available in the demographics and interests reports in Google Analytics.  Check your account to make sure this data is being collected, but make sure you understand the limitations before you through a bunch of marketing dollars at the findings.  Learn more ….

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Callout Extensions in Google AdWords

Callout extensions in AdWords highlight features about your products and services to people searching on Google.com.  Advertisers have an opportunity to tell a bit more about what they do within the context of their AdWords ads.  Learn how callout extensions work. …

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The Fashion 360 Conference | Charleston SC

Fashion 360 is right around the corner! I’m serving on a panel with tech savvy people about blogging.  As a data geek, my contribution will be specifically about Google Analytics. With panels, you never know for sure how they’ll go because it depends on what the audience needs.  However, these are some points I hope to cover

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