The Blog

Creating Content for Your Target Audience

Do you know who your audience is when creating content? Try to envision a specific person and write to that individual.  Consider what he or she needs and offer a solution for that specific problem and you’re off to a good start.  (Read the full post at ASPE-ROI).

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Intro to Google Analytics – Course Preview

Register for this self-paced course at and use promo code GANL20 for a discount! 

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Developing a content marketing plan

Are you just putting out content or do you have a plan for it? Deciding which channels to use, measuring content performance, and having other team members involved are important, but don’t overlook the basic step in planning, which is defining your purpose.  Read more about each of these steps….

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Free webinar July 15th: Segments and Filters in Google Analytics

Filters in Google Analytics can be tricky.  Once you remove data with a filter, it is gone forever so you need to be very careful about how you use them.  Segments on the other hand change the view of your data temporarily so there’s no fear about losing data. To learn more about using segments and

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How to embed a Google Map on your website

To embed a Google Map on your website, first check your business listing at If your listing has not been previously verified, you will receive a postcard in the mail with a code to verify it. Once it’s verified, go to and find your listing.  Click on your map listing to view the

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