The Blog

Demographics and Interests in Google Analytics

Although far from perfect, there is some interesting data available in the demographics and interests reports in Google Analytics.  Check your account to make sure this data is being collected, but make sure you understand the limitations before you through a bunch of marketing dollars at the findings.  Learn more ….

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Callout Extensions in Google AdWords

Callout extensions in AdWords highlight features about your products and services to people searching on Google.com.  Advertisers have an opportunity to tell a bit more about what they do within the context of their AdWords ads.  Learn how callout extensions work. …

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The Fashion 360 Conference | Charleston SC

Fashion 360 is right around the corner! I’m serving on a panel with tech savvy people about blogging.  As a data geek, my contribution will be specifically about Google Analytics. With panels, you never know for sure how they’ll go because it depends on what the audience needs.  However, these are some points I hope to cover

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Google Analytics – Charleston Web Afternoon – October 2014

Google Analytics – Charleston Web Afternoon – October 2014 from Tina Arnoldi

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Strategic Keyword Bidding with Google AdWords

Broad? Exact? Phrase?  There are a number of ways to bid on keywords in an AdWords campaign.  When you do it correctly, you can have great results with your campaign.  Here are some tips for strategic keyword bidding with AdWords.

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