The Blog

Should I bother with AdWords?

In a word, yes – AdWords is worth the investment if done properly.  Search Engine Optimization – the process of getting your website ranked organically – is something everyone should do regularly to show up in natural search results.  However, it’s not a one-time thing.  The search algorithm can change so even with great SEO, you’re not always guaranteed that first

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Low cost database for nonprofits

Although you may not have a large list of donors right now, trying to maintain a spreadsheet of names and relevant information has probably become unmanageable. eTapestry is a web-based donor solution that is also affordable for smaller organizations.  It’s ideal for orgs that have remote employees, a few thousand records, and who need to manage their email newsletters.

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Free web hosting for nonprofits

How much is your nonprofit paying for web hosting each month? $50? $25? $10?  Any amount is too much.  Dreamhost offers FREE web hosting for nonprofits.  And there really is no catch. I have a couple nonprofit accounts with them and not only was the set-up process easy, the customer support so far has been

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Better ways to manage email

This is a list I submitted to CharlestonCurrents.com a while back.  Some of my favorite tips for managing email:1. Go easy on the “reply all.” Does everyone on the “To:” line need to know what you have to say? If not, then don’t do it. Reply only to the sender. 2. Doodle. Ever get caught in an email avalanche

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Online giving solutions for nonprofits

I was a long time supporter of Razoo for nonprofits until today.  When we first started using them, they did not charge a transaction fee and I was told their business model was to continue doing that as a service for nonprofits.  Then they started charging 2.9% which was reasonable.  Today I learned they are increasing to

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